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Our Work

Advancing research by democratizing data

PolicyMap—a Certified B Corporation—launched a comprehensive update of their data and analytics mapping application.

ui design agency

Summary & Goals

PolicyMap aims to remove the technical barriers of plotting data on maps. They came to us wanting to grow their business and attract new customers without disrupting the current users that rely on their platform. The underlying technology that powered their mapping platform had become antiquated and could no longer support their ambitious feature roadmap, so it was essential that the new version prioritize function, performance, and scalability.



  • Geospatial Mapping
  • Integrated Data Research
  • Business Intelligence
  • Analytics
screentshot of interactive map of U.S.


Recognizing the benefits of adopting an Agile work environment, we helped PolicyMap improve their internal processes by showing them our workflow and demonstrating how we leverage collaboration tools like Jira. We collaborated closely with the PolicyMap team through a series of design sprints, constantly passing sketches and in-flight work back and forth.

We even assisted PolicyMap with their hiring process, identifying the developers that would be needed to integrate the new front-end work and support enhancements on an ongoing basis.

People looking at mapping interface on a screen
Detailed screen of mapping interface


We worked closely with PolicyMap to simplify the product interface and unify the design language across the application to ensure a clear and consistent user experience across all features. In doing so, we were able to elevate valuable but elusive features while retaining ample real estate for the application’s focal point: the map itself.

screenshot of how to add points to interactive map


After the initial design work, design and development worked collaboratively to perfect features and bring ideas to life. Instead of a waterfall handoff, our designers and developers paired up to make sure each component looked and worked as it should.

U.S. state view of mapping interface


Our developers and PolicyMap’s developers worked conjointly in the same codebase to build and deploy new features on the revamped platform. Additionally, we helped PolicyMap bring their source control management up to date with a collaborative review process in Git using BitBucket.

We frequently consulted on decisions that would increase key performance metrics including the speed at which complex data renders on the map.

Person exploring mapping interface
Filtered layer in interactive map


PolicyMap now has the foundation and systems in place to more effectively enhance their product. By refining the user experience to be more intuitive, we were able to reveal insightful data in more areas of the interface. For advanced users, we surfaced previously hidden features and controls, providing more power to explore, learn, and share critical insights through the data and analytics platform. We continue to help develop and integrate front-end components into the PolicyMap system.

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