The think blog

Thinking out loud

We've compiled more than a decade's worth of business, design, and technology insights. Here's some of our best thinking.

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December 1, 2022

Affinity Mapping: Bridging the Gap Between Research and UX Design

By
Kathryn Robbins

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November 28, 2022

Navigating Personalization in Regulated Environments

By
Britt Brouse,
Sunkwon Bush

Banner of dark mode webpages on Thinkcompany.com

November 22, 2022

Launching Dark Mode on Thinkcompany.com

By
Andy Knapp,
John Young,
Julia Cotton

illustration of a lightbulb

<img alt="illustration of a lightbulb" data-src="https://www.thinkcompany.com/wp-content/uploads/2022/07/Hero_1920x1080-2-500x281.png" class="tco-card-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img class="tco-card-image" alt="illustration of a lightbulb" src="https://www.thinkcompany.com/wp-content/uploads/2022/07/Hero_1920x1080-2-500x281.png" />

November 8, 2022

Truism: Knowing When to Adapt

By
Nygel Jones

Two people working together on a laptop.

October 31, 2022

7 Benefits to Using Storybook (i.e., Why Think Company Developers Love Storybook and Why We Think You Will, Too)

By
Andy Knapp,
Christine Martino

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October 26, 2022

Responsive vs. Adaptive Web Design: What’s the Difference?

By
Elizabeth Cottrell,
Joe Pascavage

illustration of a lightbulb

<img alt="illustration of a lightbulb" data-src="https://www.thinkcompany.com/wp-content/uploads/2022/07/Hero_1920x1080-2-500x281.png" class="tco-card-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img class="tco-card-image" alt="illustration of a lightbulb" src="https://www.thinkcompany.com/wp-content/uploads/2022/07/Hero_1920x1080-2-500x281.png" />

October 25, 2022

Truism: Separating Blame from Responsibility

By
Nygel Jones

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October 19, 2022

Your Enterprise Team Has a Design System, But is it Working?

By
Hannah Brinkman

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October 13, 2022

Ready, Set, Go: Play as Research

By
Crystal Gee

illustration of a lightbulb

<img alt="illustration of a lightbulb" data-src="https://www.thinkcompany.com/wp-content/uploads/2022/07/Hero_1920x1080-2-500x281.png" class="tco-card-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img class="tco-card-image" alt="illustration of a lightbulb" src="https://www.thinkcompany.com/wp-content/uploads/2022/07/Hero_1920x1080-2-500x281.png" />

October 5, 2022

There’s No “I” in Great Design or Leadership

By
Nygel Jones

September 26, 2022

Our CEO’s Thoughts on 15 Years of Think Company

By
Russ Starke

Illustration of four pillars.

September 20, 2022

The 4 Pillars of Digital Transformation

By
Mackenzie Alleman,
Nygel Jones

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