Think Blog

Design ideas, wit, and wisdom from Think Company.

Service Design for Your Internal Customers

If you’re a regular reader of our posts, you saw Brittany’s great piece about service design and how it’s more than a buzzword or fad. If anything, our appreciation of and attention to the practice of service design has been under-developed in the U.S., while Europe and others are well into their second decade of leveraging its strengths to improve their customers’ experiences. We think it’s time to start recognizing the value a strong service design approach can bring to American businesses. We focus a lot on B2B experiences here at Think Company. With that in mind, it’s easy to … Read more of the post Service Design for Your Internal Customers

Take a peek inside our newly-expanded Philadelphia studio

Over the summer, around 60 Thinkers moved into their desks inside our new Philly studio—a space that’s now triple its original size and designed by us! With construction officially complete and a beautiful space coming to life, we’ve had time to step back and reflect on this design challenge. Come walk through it with us. The main lounge space in the new Philly studio We moved into our flagship Philly studio in early 2017. At the time, this space was already built and designed as a contemporary workspace with desks, a kitchen, and restrooms, and it only required minor upgrades … Read more of the post Take a peek inside our newly-expanded Philadelphia studio

Five Reasons Why Prioritizing Web Accessibility is Good for your Business

Accessibility on the web is sometimes perceived as a hurdle for business leaders to get over before moving on to other priorities, but there is an increasing amount of evidence showing that implementing web accessibility practices is actually better for business. In fact, proactively getting ahead of issues that inaccessible systems, tools, and technology cause will pay dividends down the road in ways that you may not have considered. In my experience helping leaders to rethink how they design and build their tools in order to reach all people, these are the top five contributors to business health and growth … Read more of the post Five Reasons Why Prioritizing Web Accessibility is Good for your Business

Object-Oriented UX, Part 2

OOUX is a framework that challenges designers to create content relationships that are built on heterarchies instead of hierarchies. It helps us to fulfill near infinite user routes, rather than traditional, linear, parent-child relationships. The framework separates all “things” into “objects.” Objects can be “conceptual” (social and mental constructs) and “physical” (everything else—the tangible world). In part 1, we established the reasons why this framework is useful to designers, developers, and the users themselves. We also gave concrete examples of how OOUX organization methods better mimic our physical realities and even the English language—and many other languages’ syntax structures. Now, … Read more of the post Object-Oriented UX, Part 2

Essential Portfolio Components for Landing a UI/UX Design Job

You’re here because you want to use your design chops and knack for creative problem solving to take your career to the next level, right? UI/UX is a quickly-growing field that offers many opportunities, particularly in metro areas—though remote positions are on the rise, too. With a strong UI/UX design portfolio, you can acquire a job in the industry. Before diving into specifics, let’s make sure we’re all on the same page about terms. “UI” stands for User Interface Design, and largely refers to the design decisions made that impact what a person sees and interacts with on a digital … Read more of the post Essential Portfolio Components for Landing a UI/UX Design Job