A complete end-to-end process

Whatever the challenge, we can think through it.

We take an evidence-based approach to make things better. That means talking with users to identify underlying issues; designing, testing, and refining our solutions; and providing suppport through implementation. We balance business goals, user needs, and capabilities every step of the way.

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Learn and Strategize

What are the specific questions that need to be answered and how can we craft a discovery process that will allow us to answer them as efficiently as possible?

We’ll learn about your products, processes, business models, content, and technology and analyze customer feedback, existing research, and analytics. By the end, everyone will have a clear understanding of the challenges and the steps necessary to achieve a solution that has everyone high-fiving.

Think Company employee at a whiteboard

Typical Activities

  • Stakeholder working sessions
  • Competitive and comparative analysis
  • Quantitative and qualitative research
  • Experience design audits
  • Content audits
  • Content strategy workshops
  • Technical discovery
  • Think sessions

Typical Deliverables

  • Personas and journey maps
  • Process workflow visualization
  • Touchpoint maps
  • Vision stories and roadmaps
  • Minimum Viable Product (MVP) definition
  • Rapid proof-of-concept
  • Creation content strategy recommendations

Concept and Iterate

An iterative design process based on feedback from users and stakeholders shapes the things we create. It could be visual mockups, a content strategy document, and a Build Kit® for developers. Maybe workflow diagrams, approval processes, and responsibilities matrixes for process owners.

We refine until stakeholders and technologists have a clear understanding of the solution and the impact to the organization—how it will function, the time required for implementation, and the expected return on investment once deployed.

Think Company employees workiing on laptops

Typical Activities

  • Sketching and storyboarding
  • Wireframing
  • Design validation and usability testing
  • Technical feasibility assessment
  • Think Sessions
  • Content Modeling

Typical Deliverables

  • Style guide
  • Content strategy
  • Application workflow and maps
  • Branding/identity kit
  • Findings and recommendations
  • Functional specs
  • Content guidelines
  • Content governance plans

Build and Implement

We won’t leave you hanging. We can assist your development team, write code for front-end or back-end implementation, or even embed staff within your organizations for to cover all manner of skillsets. The level of implementation support can adjust to fit your available resources, deadlines for completion, available skillsets, and complexity of the solution.

Think Company employee working at a desk

Typical Activities

  • Roles and responsibilities definition
  • Analytics tracking and optimization
  • Experience integrity quality
  • Assurance testing
  • Front-end development
  • Content migration planning
  • Content training

Typical Deliverables

  • Technical architecture documentation
  • Front-end templates and components
  • Production imagery
  • Accessibility strategy and specs
  • Functional specs
  • Communication and change management plans