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The Think Blog

Deep Dive: Research

Building blocks stacked and creating a staircase with icons moving up each stair step representing research maturity phases

August 3, 2023

Understanding your organization’s user research maturity 

  • By
  • Andrew Kunz
Illustration of user centered research icons

January 17, 2023

Market research isn’t enough; Understand your customers with UX research 

  • By
  • Crystal Gee
Illustration of group of people

December 1, 2022

Affinity mapping: bridging the gap between research and UX design 

  • By
  • Kathryn Robbins
Illustration of hands with dice, playing card, and chess piece playing over a game board.

October 13, 2022

Ready, set, go: Play as research 

  • By
  • Crystal Gee
Illustration of sticky notes depicting an affinity mapping exercise

August 11, 2022

How to create an affinity map for research 

  • By
  • Crystal Gee,
  • Katie Wofford
Illustration of a person's hands holding a notebook taking notes while watching other people complete tasks

February 24, 2022

Contextual inquiry principles and processes 

  • By
  • Crystal Gee,
  • Lindsey Wojtowicz,
  • Sayla Tenenbaum
Illustration of people working on a research project

February 8, 2022

You’re only 12 weeks away from building smarter products 

  • By
  • Lindsey Wojtowicz,
  • Safiya Mitchell,
  • Trisha Eckard
Illustration of person sitting at computer screens

November 8, 2021

How to align UX research with product design and development decisions 

  • By
  • Allison Drechsler
two people listening to a voice

September 20, 2021

Convincing company leadership to listen to the voice of the customer 

  • By
  • Brittany Murphy,
  • Jen Couchoud

November 15, 2020

How to integrate frequent design research into your agile process 

  • By
  • Danielle Traitz
Two designers in front of a whiteboard

August 24, 2020

How to plan for flexibility in design research 

  • By
  • Adam Dove
light bulb illustration with people

December 10, 2016

The Smartest Content Strategist in the Room: Your Audience 

  • By
  • Dave Thomas

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