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The Think Blog

Deep Dive: Research

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January 17, 2023

Market research isn’t enough; Understand your customers with UX research 

  • By
  • Crystal Gee
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December 1, 2022

Affinity mapping: bridging the gap between research and UX design 

  • By
  • Kathryn Robbins
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October 13, 2022

Ready, set, go: Play as research 

  • By
  • Crystal Gee
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August 11, 2022

How to create an affinity map for research 

  • By
  • Crystal Gee,
  • Katie Wofford
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February 24, 2022

Contextual inquiry principles and processes 

  • By
  • Crystal Gee,
  • Lindsey Wojtowicz,
  • Sayla Tenenbaum
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February 8, 2022

You’re only 12 weeks away from building smarter products 

  • By
  • Lindsey Wojtowicz,
  • Safiya Mitchell,
  • Trisha Eckard
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November 8, 2021

How to align UX research with product design and development decisions 

  • By
  • Allison Drechsler
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September 20, 2021

Convincing company leadership to listen to the voice of the customer 

  • By
  • Brittany Murphy,
  • Jen Couchoud

November 15, 2020

How to integrate frequent design research into your agile process 

  • By
  • Danielle Traitz
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August 24, 2020

How to plan for flexibility in design research 

  • By
  • Adam Dove
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December 10, 2016

The Smartest Content Strategist in the Room: Your Audience 

  • By
  • Dave Thomas
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July 19, 2016

Quantitative vs. Qualitative Research: Which Should Come First? 

  • By
  • Suzanne Cotter

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