The Opportunities

  • Legacy reporting environment was extremely large and complex; had no business intelligence or analytics capability
  • Reporting was “one size fits all” and not appropriately customized for different sized client organizations
  • Existing user base was demanding more modern and intuitive reporting tools

The Solution

We unlocked the potential of one of the most comprehensive business data sets in the world and provided an intuitive digital tool for analysis and predictive insight that is available anytime, anywhere.

Our Approach

  • Designed a new, modern digital analytics platform featuring rich data visualization, tools for exploration/customization, data benchmarking, and predictive analytics
  • Conducted multiple stages of research to inform design including competitive analysis, in-depth interviews with product customers and usability studies
  • Led formative Think Exercises with client and client customers to identify, articulate and prioritize platform features and use cases
  • Worked with our client using an Agile methodology to incrementally create, test, validate, and release functionality
  • Developed a comprehensive data visualization style guide – including front-end javascript code, visual style guide and guidelines on when to select specific visualization types, guidelines for filtering and viewing data, and merging data sets