The Challenge
- Customer communications and interactions had to be improved in order to better serve existing customers and attract new ones
- Existing website and ordering process was limiting and confusing, according to customers
- Existing website did not offer sales support for resellers on par with the kind of service available in the physical showrooms
The Goal
We redesigned a national retailer’s online shopping experience to elegantly facilitate an exceptional level of product configuration and customization.
Our Approach
- Redesigned the product presentation, purchase workflow, and extensive configuration workflow with many layers of customization possible on most items (color, finish, material, sizing, cut, etc.)
- Full visual redesign as well as taxonomy, tiered navigation and exploration of product families, elegant hand-offs to related products, and constructing large and complex orders
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