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Case Studies

Salesforce-Based Application Optimization & Standalone Product for a Sales Software Provider

The Opportunities

  • Envisioned product couldn’t be fully realized due to the limitations of out-of-the-box capabilities of Salesforce
  • Company desired to perform custom development within the Salesforce platform to achieve the desired functionality, aesthetic, and user experience
screenshot of sales support platform

The Solution

We created new, insightful and visually appealing views of the sales pipeline within Salesforce, and established new functionality in the form of a virtual salesroom to facilitate prospect communication and conversion, with detailed tracking capability and predictive analytics.

Our Approach

  • Optimize the product within Salesforce with improved workflows, iconography, taxonomy, and aesthetic rendering
  • Fully designed the interface and interaction model for the new custom areas of the product

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