Case Studies
Mobile Product Strategy, UX and Service Design for a Multinational Fortune 50 Media Company
The Opportunities
- Define, design, prototype and test a new mobile device and service that will disrupt an already-crowded market
- Establish, grow, and manage a product strategy and design team from scratch for a new line of business
The Solution
We helped one of the world’s largest media companies design and launch a new product and service line.
Our Approach
- Embedded a user experience team on-site with the existing client strategic development team
- Guided strategy and design of mobile product and service concepts from early stage research and thinking through to detailed designs ready for development
- Employed a hybrid delivery model based on rapid iteration, turning product narratives into inspirational, high-fidelity journey maps and prototypes for sharing and testing
- Collaborated closely with product, technical, business, and operational owners, translating complex businesses processes into intuitive and feasible customer experiences
- Supported and consulted on presentations to corporate executive stakeholders
- Provided Think Company leadership and oversight through bi-weekly Think Trust sessions and status meetings
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