What We Do

Strategy & Visioning

A clear strategy aligns your team around a common vision for the future. Articulating that strategy is easier said than done. Leaders often struggle with telling the story of the future, explaining what path they expect their team to take to get there, and preparing them for the inevitable challenges they’ll experience along the way. Intentional strategy and visioning efforts rally your team and become the touchstone for all of the work leading up to a successful initiative.

We Can Help You…

Build your strategy on a strong foundation.

Your Challenge:

We need clear goals and guidelines for the team to follow.

How we can help:

We take you and your leadership team through a series of interactive Think Sessions to explore your vision and see how it realizes the goals your organization. Then, we help identify indicators for success and determine how they should be measured. These exercises provide us with the raw materials to develop guiding principles for your initiatives that your teams can use to focus and validate their efforts.

Your Challenge:

We need to make sure our strategy and vision embodies the expertise and domain knowledge of our team.

How we can help:

Your team is an important source of experience and wisdom. We’ll gather their input in stakeholder Think Sessions using tested frameworks to explore the current state and people involved. Then we’ll brainstorm and prioritize tactics to get the work done. As needed, stakeholder interviews help dive deeper into each leader’s perspective. Ongoing check-in sessions with your team throughout this process will help us synthesize and re-calibrate our approach for your initiative.

Your Challenge:

We need to test our strategy and vision in the marketplace.

How we can help:

Our team will conduct competitive and comparative analyses of the market landscape, ensuring we are not only looking at the competition, but also at other industries that may be tackling the same challenges or engaging similar target audiences in ways you’d like to emulate. We will also conduct qualitative and quantitative Research to build an objective, evidence-based model of the needs, preferences, and actual behaviors of the audiences you are targeting.


We Can Help You…

Define the road ahead.

Your Challenge:

We need to get everyone on the same page regarding this initiative.

How we can help:

You’re not alone. We can help tell the story of the current vs. future state in a way that resonates with everyone on your team. Articulating these stories can include journey maps, touchpoint maps, and service blueprints that document the systems, processes, and emotional states your customers and employees experience as they interact with your products, services, and each other. Then we’ll tell the story of success in future vision use cases and strategy roadmaps that lay out a pragmatic approach to achieve your goals.

Your Challenge:

We need to stop reverting to our old ways of doing business and take a customer-first approach to our products and services.

How we can help:

We can provide design thinking workshops tailored to your goals and organizational dynamics. We educate your team about the design thinking process using practical, real-life examples. Participants learn how to apply design thinking to their own work and lives by contributing to group exercises that build empathy, brainstorm solutions, narrow, and present findings.


We Can Help You…

Communicate and manage change.

Your Challenge:

We need to implement cross-organizational service design, break down silos, and gain alignment across a complex organization.

How we can help:

By establishing guiding principles and change management, we can help you clearly articulate your expectations to everyone as change occurs, understand the communication channels and preferences of your audiences, develop a communication plan, and proactively communicate to everyone in your business ecosystem (internal and external).