What We Do

Design Research

We believe in evidence-based design, so we’ll analyze your audiences, stakeholders, and competitive landscape to produce personas, journey maps, and other objective research artifacts to guide and validate our designs.

We Can Help...

Learn what customers want before you build it.

Your Challenge:

We’ve got a great idea for a new product. We just need someone to help us design and build it.

How we can help:

We can help you refine and validate your concepts. We’ll confirm what employees or customers need from your product through personas and jobs-to-be-done analysis. This and other empathy-building exercises—along with smartly leveraging any existing findings—helps us build context. By the end of this process, we’ll help you create a strong business case with concrete recommendations for the best experience.

Your Challenge:

Our current product isn’t performing as well as we’d like. We have some ideas on how to improve it.

How we can help:

Heuristic analyses of your existing system can help quickly highlight issues for further exploration. Digging deeper, we’ll conduct interviews, contextual inquiries, surveys, or other applicable methods to understand issues and needs. This information will allow us to create detailed experience maps of your customers’ journey including how they currently interact with your product or service or might do so in the future.

Your Challenge:

We’re great at what we do today, but struggle when asked to envision the future and build the strategic roadmap.

How we can help:

Our strategists and designers will help you leverage your expertise in what you do today to project and envision what you might do tomorrow. We can help facilitate design thinking workshops that unlock the knowledge and insights within your team to develop a strategic roadmap and future vision.


We Can Help...

Validate what we’ve designed together with your customers and stakeholders.

Your Challenge:

Time is tight and all eyes are on this project. We can’t afford any missteps.

How we can help:

We’ll validate the usability of your new designs and hypotheses by having representative users test prototypes that surface hidden challenges and highlight areas for continued improvement. Yes, it would be faster to skip this step, but only in the short run. You’ll gain a high degree of confidence that what we built together is going to make your customers happy.

Your Challenge:

There are real business metrics we need to improve.

How we can help:

We design things that solve problems, but not just customers’ problems—your problems too. Your business needs must be taken into account as equally as users’ needs. Our design teams will want to know the metrics you’re trying to move and the business goals you want to achieve. We’ll use competitive and comparative industry analyses to help you see how other firms are accomplishing similar goals. Balancing customer and business needs throughout the design process will ensure that usability improvements are made in support of strategic business objectives.

Your Challenge:

We need to push our user experience forward, but can’t afford to waste time on designs our tech environment doesn’t support.

How we can help:

Our job isn’t complete if our designs can’t be implemented in your environment. We’ll partner closely with our developers and your technology team to ensure what we design is what you’ll see upon launch. Designers and developers on our projects work in concert to research both user needs and platform capabilities. We design our solutions collaboratively to avoid surprises and leverage platform strengths.


We Can Help...

Establish a channel for feedback and continuous improvement.

Your Challenge:

Our team needs visibility into how customers are using our system; what works and what needs tweaking.

How we can help:

Starting with the goals established early in our project, we’ll help you determine key performance indicators (KPIs) or other metrics to track. We can design and build with these KPIs in mind so that monitoring and tracking after launch gives you visibility into the solution’s success. Intercept testing and other tactics can be used post-launch to give your customers a voice and keep you apprised of changing needs.