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The Neat Company

Empowering a game-changing accounting brand, team, and solution

Accounting onboarding UI - desktop


The Neat Company, a trailblazing accounting solutions provider, joined forces with Think Company to expand its flagship product. With strategic design, agile development, and a deep understanding of customer needs, Think Company helped Neat create a new game-changing product that simplifies accounting for small businesses.

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Modernize brand and solution offering

Neat wanted to accomplish several large goals: Update its brand and enhance its accounting solution and customer onboarding experience. At the same time, Neat asked Think Company to help strengthen its internal design and development team to improve collaboration and support future product growth.   

Craft a cohesive identity and build
an enriching user experience

Think Company embraced a multi-faceted approach to help Neat reach their goals. The team revamped Neat’s desktop and mobile products to align with the new aesthetic defined during the Brand Exploration phase. Think Company also refined the onboarding experience by pinpointing quick wins and crafting long-term improvements for account creation and feature setup. 

Think Company’s collaboration with Neat extended beyond product design, as it also helped align Neat’s marketing website with the new brand aesthetic. This work involved content strategy, user experience, and visual design work, all executed in close partnership with the Neat marketing team.

A leveled up team, solution and
customer experience

Neat successfully released a new product offering intuitive features and a modernized design, easing small businesses’ stress when managing their accounting needs. The collaboration between Think Company and Neat’s internal teams led to streamlined design and development processes, an improved onboarding experience, and the introduction of valuable business health insights for users.

The Neat Company  and Think Company partnership resulted in a comprehensive product overhaul that met Neat’s goals and set the stage for continued growth and innovation in the accounting solutions space.


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