The Four Pillars of Digital Transformation

Foster your organization’s ability to pivot within the changing market landscape.

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Org Transformation

Having your organization rally around a customer-centric approach is one thing; instituting the operational and process change to accomplish it is another. Through research, organizational challenges will be uncovered and connections will be made where fragmentation and siloing once existed. Your workforce will become fluent in the principles of design thinking, product development, and data-driven decision making—all with the shared goal of providing the most rich and competitive experiences to your customers.



First DX pillar - org transformation



Build an organization that can effectively manage multiple product tracks. This will allow you to correct customer pain points and release features that meet established needs while looking ahead for market opportunities. Move away from big releases and embrace continuous improvement. Tools for concept validation and continual data analysis will allow your organization to prioritize and prove out ideas without impeding speed-to-market.

illustration of a pillar with directional arrows


Customer-Centered Approach

To meet the evolving needs of your customers, you need to know what they’re looking for. We help businesses set up effective customer feedback loops. Pairing this data with business objectives will allow you to establish a multi-year roadmap based on evidence, not guesswork.

Third DX pillar - customer centered approach


Adopt and Integrate Emergent Technologies

The technology we rely on today will likely change over time. To evolve existing systems and incorporate emerging technologies that align with positive customer experiences, you should aim to keep your data separable from your platforms. Your teams should be trained to maintain and govern your existing technology while making changes that align with your company’s strategy.

illustration of a pillar with a lightbulb on top

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