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Insights report

Digital Accessibility as a Competitive Edge for Insurers

Findings from a survey of the top 18 insurance providers in the U.S.

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Insurance leaders face unique challenges to meet customer needs when the stakes are high. By creating and maintaining a usable, well-designed website, insurance companies can grow their market share while making it easier for customers to access vital information when they need it most.

01/12/23

In this insights report, Think Company partnered with Crownpeak, an organization performing automated accessibility reports of public websites. We looked at the top 18 insurance companies in the U.S. and evaluated their sites against accessibility and usability best practices. The report outlines the data we collected and trends we’ve noticed, and it highlights the best practices insurance industry leaders can adopt in 2023 to improve usability and brand reputation to gain a decisive edge in a competitive industry.

If you can relate to the following statements, this report will give you answers

  • You want to get a better sense of digital accessibility maturity in the insurance industry
  • You want to make a case for investing in digital accessibility at your insurance organization, but need to convince leadership of the benefits beyond checking a legal box
  • You're worried investment in digital accessibility is too time consuming, that there's no simple place to start, or that improvements will take a long time to take effect
  • You're figuring out a growth or customer experience strategy that improves usability and SEO, too

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