Design for Cognitive Bias

Using Mental Shortcuts for Good Instead of Evil

May 14, 2020 3:00 pm

About this Webinar

Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this webinar, Dave will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He’ll also talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, he’ll explore designers’ biases and some methods to prevent our own blind spots from hurting users.

This is part of our ongoing webinar series on tackling design and technology challenges.

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About the Speaker

David Dylan Thomas, Content Strategy Advocate at Think Company, is a long-time practitioner, speaker, and evangelist for content, design, and the crucial roles they play in our organizations and communities. Dave has worked with organizations to help them meet their content goals since 2006. Dave has given standing-room-only presentations at TEDNYC, SXSW, Confab, UX Copenhagen, and the Wharton Web Conference on content strategy and emerging content trends. He’s also the author of the upcoming book, Design for Cognitive Bias, published by A Book Apart.

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Learn more about the consequences of bias in the design choices we make.