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Case Studies

Corporate & Resort Brand Websites for an International Luxury Leisure Company

The Opportunities

  • Frustrated customers left the website and called a travel agent to book vacations; online self-service features did not adequately answer questions to drive immediate bookings
  • The design and user experience was inconsistent across brands; no strong corporate brand expression existed to build upon for the individual brand sites
  • Customers expressed difficulty with deciding which resort brand was right for them and then selecting one of multiple locations within each brand—they required a more facilitated experience
screenshot of travel company web page with family

The Solution

We redesigned an organization’s entire digital presence by focusing on increasing online resort bookings, identifying and remedying shortcomings of previous designs, and strengthening/extending the brand.

Our Approach

  • Completely redesigned the corporate website of a luxury leisure company, including the six unique resort brands under their umbrella serving different target audiences
  • This required a flexible, scalable, fully responsive design and technical architecture that would allow each brand to have a unique expression within a structure that provided consistency with the parent company and other brands—it also required extensive SEO, content strategy, copywriting and image selection work
  • Received a “Best in Class” award from Interactive Media Awards, a gold and silver Magellan award from Travel Weekly, and an HSMAI Adrian Award

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