The “historian” of Think Company, John’s classical training in philosophical hermeneutics has translated extremely well to the interpretation of technical documentation and his evidence-based approach to strategy. He believes that technology is the easy part; communication is the hard part, and how well a team integrates with their partner is the biggest predictor of success. But then there’s the John that created Nerd Merit Badges, Meatcards, a refrigerated space helmet, and a drone that drops choco taco ice-cream from a parachute. He’s the best kind of enigma.