Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil

Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this webinar, Dave will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He’ll also talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, he’ll explore designers’ biases and some methods to prevent our own blind spots from hurting users.

This is a part of our ongoing webinar series on tackling design and technology challenges.