Case Study

Mobile Product Strategy, UX and Service Design for a Multinational Fortune 50 Media Company

The Challenge

  • Define, design, prototype and test a new mobile device and service that will disrupt an already-crowded market
  • Establish, grow, and manage a product strategy and design team from scratch for a new line of business

The Goal

Help one of the world’s largest media companies design and launch a new product and service line

Our Approach

  • Embedded a user experience team on-site with the existing client strategic development team
  • Guided strategy and design of mobile product and service concepts from early stage research and thinking through to detailed designs ready for development
  • Employed a hybrid delivery model based on rapid iteration, turning product narratives into inspirational, high-fidelity journey maps and prototypes for sharing and testing
  • Collaborated closely with product, technical, business, and operational owners, translating complex businesses processes into intuitive and feasible customer experiences
  • Supported and consulted on presentations to corporate executive stakeholders
  • Provided Think Brownstone leadership and oversight through bi-weekly Think Trust sessions and status meetings

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