- Legacy device-specific content delivery application was perceived by customers and employees as dated, needlessly complex and hierarchical
- A design overhaul was necessary to meet (and then outpace) competitors and provide a new usability and aesthetic standard in this paradigm
We helped a leading technology company deliver a best-in-class, personalized customer experience for locating and consuming media across channels and platforms.
- Worked in an Agile environment with client product teams and developers to design and document all details needed to build, test and ship the latest features and functionality across various platforms
- Created user flows and/or stories, visual designs, documentation, and prototypes for rapid design validation of features and functionality