Success Stories

Home Security & Automation Marketing Strategy and Website for a Fortune 100 Media Company

The Opportunities

  • Existing website failed to successfully demonstrate the value of the product line (and associated services), and therefore underperformed in converting prospects into new customers
  • Company stakeholders were dissatisfied with the existing messaging, content selection, and lack of guiding users through a “story”

The Solution

We developed a digital strategy for reaching, converting and retaining customers in the emerging “internet of things” market.

  • Xfinity home webpage with "Devices & Installation" selected
  • Xfinity webpage displaying a call to action for home security offerings
  • Xfinity webpage displaying product packages for home security
  • Three mobile states of the Xfinity website

Our Approach

  • Performed qualitative research to generate a clear understanding of prospective customers, their values, and the wants/needs that would need to be addressed to lead to conversions—while also validating early design concepts
  • Turned these insights into actionable marketing strategy and executed against it with a new website emphasizing storytelling, progressive elaboration, and a fresh new visual approach to presenting the content and educating customers
  • A site map color coded by project phase - delivered, phase 1, phase 2, and phase 3
  • Xfinity webpage displaying a call to action for a T.V. controlled operating system
  • Xfinity module featuring customizable automation through the home application