Case Study

Home Security & Automation Marketing Strategy and Website for a Fortune 100 Media Company

The Challenge

  • Existing website failed to successfully demonstrate the value of the product line (and associated services), and therefore underperformed in converting prospects into new customers
  • Company stakeholders were dissatisfied with the existing messaging, content selection, and lack of guiding users through a “story”

The Goal

Develop a digital strategy for reaching, converting and retaining customers in the emerging “internet of things” market

Our Approach

  • Performed qualitative research to generate a clear understanding of prospective customers, their values, and the wants/needs that would need to be addressed to lead to conversions—while also validating early design concepts
  • Turned these insights into actionable marketing strategy and executed against it with a new website emphasizing storytelling, progressive elaboration, and a fresh new visual approach to presenting the content and educating customers

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