Home Security & Automation Marketing Strategy and Website for a Fortune 100 Media Company
- Existing website failed to successfully demonstrate the value of the product line (and associated services), and therefore underperformed in converting prospects into new customers
- Company stakeholders were dissatisfied with the existing messaging, content selection, and lack of guiding users through a “story”
We developed a digital strategy for reaching, converting and retaining customers in the emerging “internet of things” market.
- Performed qualitative research to generate a clear understanding of prospective customers, their values, and the wants/needs that would need to be addressed to lead to conversions—while also validating early design concepts
- Turned these insights into actionable marketing strategy and executed against it with a new website emphasizing storytelling, progressive elaboration, and a fresh new visual approach to presenting the content and educating customers