Skip to content
Case Studies

Alumni Research and Engagement Strategy for a Private University

The Opportunities

  • Prestigious, private university sought to reverse a noticeable multi-year decline in donations
  • Feedback suggested donors were feeling distanced from the university, weren’t in agreement with recent policy changes, and were frustrated that donations couldn’t be directed to specific departments/initiatives
  • The university admitted that they didn’t have a strong sense of alumni wants, needs, and goals, particularly in relation to donation triggers
persona radar map

The Solution

We provided insights and recommendations necessary to increase endowment contributions and created a clear, objective picture of donors and how they wish to be treated.

Our Approach

  • Performed quantitative and qualitative research to develop an objective understanding of the communication and connection preferences of alumni
  • Personas and targeted strategies for engaging with each were constructed by uncovering preferences regarding interactions with and messaging from the university, successful interaction channels and tactics in their general lives, strategies that are most likely to be effective in driving financial support, perception of the university as an enduring presence in their lives, and emotional connection points

Send us a postcard, drop us a line

Interested in working with us?

We scope projects and build teams to meet your organization's unique design and development needs. Tell us about your project today to start the conversation.

Learn More
Think Bubble

Hi there!

Ask us about our services or a related topic and a Thinker will respond shortly.

  • * Required

  • This field is for validation purposes and should be left unchanged.

By submitting this form, you’re allowing us to store the information you submit. We promise we’ll never, ever, ever share it though. Please read our Privacy Policy to learn more. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.