Sometimes the best CX isn’t adding another feature, service, or touchpoint.
It’s recognizing the steps your customer has learned to tolerate… and having the discipline to remove them.
It’s recognizing the steps your customer has learned to tolerate… and having the discipline to remove them.
A great refresher on how to make meetings as effective as possible
Good UX begins before the wireframe. It begins with curiosity: Who is this person? What are they trying to do? What is getting in their way?

Places where *we* decide what to emphasize, how to synthesize. Where we make physical marks with original intent. This still needs to be part of our process.
MedInfo teams are at an inflection point, needing to redefine how they operate to keep pace with the changing expectations of clinicians
Successful AI adoption will come down to how well organizations turn individual learning into shared capability

Successful initiatives start with alignment. Alignment on the problem. Alignment on priorities. Alignment on what success looks like. Without alignment, even well-funded initiatives fail. A Think Session can help your team move forward with confidence.

The failure doesn’t look like a failure at first.
The final synthesis – the “last mile” where all of the inputs have to come together into a judgment call – that still belongs to you.

I’m so tired of the “meetings suck” thing. Bad meetings suck. Good meetings are vital! To me, good meetings...