Case Study

Corporate & Individual Brand Websites for an International Luxury Leisure Company

The Challenge

  • Frustrated customers left the website and called a travel agent to book vacations; online self-service features did not adequately answer questions to drive immediate bookings
  • The design and user experience was inconsistent across brands; no strong corporate brand expression existed to build upon for the individual brand sites
  • Customers expressed difficulty with deciding which resort brand was right for them and then selecting one of multiple locations within each brand—they required a more facilitated experience

The Goal

Redesign the organization’s entire digital presence with a focus on increasing online resort bookings, identifying and remedying shortcomings of previous designs, and strengthening/extending the brand

Our Approach

  • Completely redesigned the corporate website of a luxury leisure company, including the six unique resort brands under their umbrella serving different target audiences
  • This required a flexible, scalable, fully responsive design and technical architecture that would allow each brand to have a unique expression within a structure that provided consistency with the parent company and other brands—it also required extensive SEO, content strategy, copywriting and image selection work
  • Received a “Best in Class” award from Interactive Media Awards, a gold and silver Magellan award from Travel Weekly, and an HSMAI Adrian Award

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