Case Study

Video-Based Instructional Assets for Global Medical Device Company’s Infusion

The Challenge

  • Multiple instances of medical devices being improperly handled and/or cleaned were causing health and compliance concerns
  • Instruction needed to be as consistent, clear, and repeatable as possible across medical facilities

The Goal

Help healthcare practitioners (HCPs) quickly become proficient across a wide variety of infusion products, reducing chances of human error in the delivery of medicine to patients as well as in cleaning and maintenance

Our Approach

  • Created instruction for HCPs in major hospitals using videos as the main delivery mechanism based on typical workflows
  • Delivered context-specific instruction and content for widespread dissemination to medical facilities

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