Case Study

Marketing Strategy & Design Artifacts for Event Management Software Company

The Challenge

  • The client sales team had an incomplete understanding of the product and service offerings, how they complemented each other, and how they could be combined into more robust packages for customers
  • Salespeople tended to focus only on the offerings they fully understood; as a result sales were stagnant and opportunities were being missed

The Goal

Increase the number and quality of accounts through the creation of strategic sales-enablement tools

Our Approach

  • Held strategy sessions with a provider of web-based meetings management, meetings procurement, and online event registration management tools and services to help clearly articulate their various offerings in a visual, intuitive way to support the sales function
  • Performed research and created assets centered around an infographic of the company‚Äôs various business offerings, and helped deliver these assets to the sales force

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