Case Study

Streamlined Marketing Website for a Digital Taxi Payment Processor

The Challenge

  • Newly launched mobile application (iOS, Android) required a marketing website
  • Success relied on awareness and downloads of the app and adoption of the digital platform by customers

The Goal

Communicate the value of electronic payments using on-board digital technology in as compelling and simple a manner as possible

Our Approach

  • Created a streamlined support site for an application that processes taxi payments and works in conjunction with on-board digital technology in cabs
  • Provided a visual overview of the value proposition, purpose and use of the app, and answers to common questions

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