Case Studies
Digital Hemophilia Ecosystem for a Fortune 250 Pharmaceutical Company
The Opportunities
- Research on unique segments within the hemophilia ecosystem (parents of newly diagnosed patients, teen patients, people with hemophilia 18-40 and 40+, supporters of adult patients) uncovered, among other things, the need for a modern, interactive digital portal serving the unique needs of each segment
- Previous efforts to do something similar resulted in a “one-size-fits-all” approach by the company that didn’t provide segmented experiences and was rated unfavorably by users
The Solution
We provided patients of a rare, debilitating disease with a personalized, relevant digital support network and self-care resource.
Our Approach
- Performed extensive research on a unique patient population and their caregivers, using this data along with industry best practices/analogues and business stakeholder goals to craft the vision of an ideal future
- One component of that future vision was a digital platform for all of the individuals in this exclusive patient ecosystem; one that could provide the most targeted experience possible based on one-click self-segmentation of the user population
More Like This
Content Strategy,
Design or Improve a Product or Service,
Digital Application & Product Design,
Improve Customer Satisfaction and Retention,
Increase Brand Awareness,
Increase Employee Efficiency, Productivity, or Innovation,
Increase Sales or Improve Lead Generation,
Pharmaceutical,
Research,
Strategy & Visioning
Send us a postcard, drop us a line
Interested in working with us?
We scope projects and build teams to meet your organization's unique design and development needs. Tell us about your project today to start the conversation.