Case Study

Brand Refresh & Marketing Website Redesign for Two Different Credit Unions

The Challenge

  • New web presence was desired to coincide with charter expansions; legacy designs (up to 10 years old) were critically outdated and hurting both customer and prospect impressions
  • Company needed to provide missing information and functionality that had become standard expectation for a financial institution
  • Existing website failed to remain competitive because modern standards for SEO and “findability” were not part of the content strategy

The Goal

Clarify and strengthen the brand for two credit unions and simplify messaging, taxonomy, and workflows to differentiate in the marketplace and enable market share gains among the respective target audiences

Our Approach

  • Completely redesigned the digital presence for the two different credit unions, each with unique customer profiles, based on existing and objective user research
  • Both solutions required elegant hand-offs to multiple third party sites, an easy-to-use administration panel, workflows for ongoing self-maintenance, SEO, content strategy, copywriting, the creation of infographics, and the redesign of legacy financial calculators

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