Case Study

Flagship Website Redesign for an Architecture, Interior Design, and Planning Services Firm

The Challenge

  • Customers expressed frustration with the inability to use the website to find work samples most relevant to their challenges and see detailed photos of the construction projects
  • The client was interested in switching from a more prose-based website to something highly visual and allowing faceted searching of work types

The Goal

Redesign the digital presence of an architecture firm, using beautiful imagery of the work itself to tell the story and communicate the value proposition

Our Approach

  • Performed a ground-up restructuring of content based on user needs and mental models
  • Used storytelling and rich imagery to drive desired workflows and actions on the redesigned website—including a full reboot of branding and visual language

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